SEO, Search Engine Optimization - the process of perfecting the pages of a site to promote its visibility in search engines. SEO is a subset of SEM -
Search Engine Marketing - appeared with the first implementation sites and that is techniques by which a site is brought up in a list of search engine results for various keywords and keyphrases.
Black Hat SEO:
This method came from the illegal practice of optimization methods. Cloakingcontent - the user sees some content and the search engine indexes another one -this method is ineffective, the search engines remove from their index such sites and pages.
Spam mail or spam methods on social sites or just sites that have many visitors egyoutube. The method involves the publication of material that attracts visitors andinclude a link to promoted website so that it will be followed by curious visitors orsimply have accidentally clicked on it.
Automatic directories enrollment Method is considered spam involving to many backlinks in a to short period of time.
SEO White Hat:
It is a natural evolution of the website, structural and content modification to fit the coherent algorithm of the search engine.
Correct completion of the title, description and content.
Manual entries in directories and article sites, social sites
Using user friendly links.
